Roth Observatory International is the leading global business consultancy dedicated to helping companies maximise their marketing resources. Today more than ever, marketers need to drive greater...read more
Phone: (+44) 2057710415
Since 2000 Stuart has worked within the Agency Management and Selection category and created The Observatory in 2006 (now Roth Observatory International). He has a wealth of domestic and international experience.
He started his career on the Client side with Goodyear Tyre and International Paints and entered the ad industry as a writer before moving into account handling and then planning.
He formed WSP, working on such clients as Oral-B, Gillette, Bacardi-Martini and Loctite Adhesives. After its successful sale in ’87 ran Pocock & Co., an integrated Agency, before moving into this arena.
Stuart has advised Allianz, Tesco, Arla, Samsung, – and others – on their Agency Management needs.
He lectures for ISBA on several topics including Best Practice Agency Compensation.
Phone: (+44) 2075710415
Lucinda has worked extensively across the Search and Selection, Roster Management, Relationship and Fee/ Contractual disciplines since 2002, and co-founded The Observatory International in 2006 (now Roth Observatory International since November 2013).
She has accrued a bank of both domestic and international client experience in that time having advised Ferrero, KFC (Yum! Restaurants), Network Rail, Shop Direct Group, Matalan and Land Securities – and others – on their Agency Search and Management needs.
She graduated in the early 90s with an honours degree and worked agency-side in account management.
Roles have encompassed classic above-the-line and integrated experience, as well as a foray into brand consultancy. She has headed account teams for Grey and HHCL, and worked on brands spanning numerous market sectors.
Lucinda also chairs the Management Consultancy Association’s (MCA) International Policy Working Group.
Phone: (+44) 020 7571 0415
Christine is experienced in a broad range of marketing disciplines, and now specialises in digital marketing. With over twenty years in international and national marketing roles in the automotive sector Christine combines extensive client side insight with more recent agency and consultancy experience.
Responsible for marketing communications at Jaguar Land Rover, Christine has deep insight into agency management and the search and selection process from a client perspective. She has worked with a broad spectrum of agencies both ATL and BTL, including film production, publishing and digital.
As well as consulting, Christine runs training programmes in digital marketing.
She received her MBA from the University of Warwick.
Phone: (+44) 2057710415
Florence started her career in France working for the retailer AUCHAN. She then moved to the Financial services industry joining Galeries Lafayette card, working in both France and in Italy in various Business Management positions. In 2000 she joined RENAULT, as Head of European Internet and CRM, and in 2003, was promoted to Head of European Advertising, where she handled the relationship with Publicis and Carat, dealing with more than 20 TVC productions, and optimised the ways of working.
She has run her own marketing efficiency practice in France working for large advertisers such as Nestlé, Total, Yves Rocher for 7 years before joining Roth Observatory London.
As well being an expert in Marketing Efficiency, Marketing Organizations and Marketing Automation, Florence is the author of 2 books “Just In Time Communication” published in April 2014 and “Advertiser: Connecting strategic marketing with the consumer” published in 2012.
Florence speaks fluent French, English, Italian, reasonable Spanish.