The Observatory International UK, London
- Level 17 Heron Tower 110 Bishopsgate
- London EC2N 4AY
- United Kingdom
- Phone: (0)20 7571 0415
- Country Phone Code: 44
- Website: www.observatoryltd.com
Phone: 020 7571 0415
Christine is experienced in a broad range of marketing disciplines, and now specialises in digital marketing. With over twenty years in international and national marketing roles in the automotive sector Christine combines extensive client side insight with more recent agency and consultancy experience.
Responsible for marketing communications at Jaguar Land Rover, Christine has deep insight into agency management and the search and selection process from a client perspective. She has worked with a broad spectrum of agencies both ATL and BTL, including film production, publishing and digital.
As well as consulting, Christine runs training programmes in digital marketing.
She received her MBA from the University of Warwick.
- - New business
- - New business
Lucinda has worked extensively across the Search and Selection, Roster Management, Relationship and Fee/ Contractual disciplines since 2002, and co-founded The Observatory International in 2006.
She has accrued a bank of both domestic and international client experience in that time having advised Ferrero, KFC (Yum! Restaurants), Network Rail, Shop Direct Group, Matalan and Land Securities - and others - on their Agency Search and Management needs.
She graduated in the early 90s with an honours degree and worked agency-side in account management.
Roles have encompassed classic above-the-line and integrated experience, as well as a foray into brand consultancy. She has headed account teams for Grey and HHCL, and worked on brands spanning numerous market sectors.
Lucinda also chairs the Management Consultancy Association's (MCA) International Policy Working Group.
Partner - Edinburgh
Andy has extensive knowledge and unique insight into client agency relationships in the North of England and Scotland, having run the Edinburgh office of Agency Assessments.
His experience in this market is unrivalled, with recent work for Bank of Scotland, Alliance Trusts, Reid Furniture, T&R Theakston and Silentnight Beds. He is also a specialist in the area of measurement and optimisation of the Client/Agency relationship.
He has held senior Sales and Marketing positions with Scottish Television and Sky Television.
Partner - Edinburgh
Vivien has a wealth of experience dealing with, and working for, creative agencies. She has worked for brands across a wide variety of market sectors including financial, retail, charity and public sector.
She has also been actively involved in training clients on the importance of effectively briefing, managing and motivating their agencies
She graduated with an honours degree in marketing and also holds both the CIM and IDM diplomas. She has worked both client and agency-side across all marcomms disciplines and for various blue chip organisations, including the Royal Bank of Scotland and Standard Life Assurance.
Nigel has a deep understanding of the issues affecting Agency/ Client relationship gained from his time as a Client, a Senior Agency Manager and a Consultant.
He began his career in Agency Account Management, after which he joined Unipart as Marketing Communications Manager, working with a broad range of agencies. He returned
to the Agency world joining Cogent to handle major National and International Clients including Esso, GM Europe, Vauxhall, ICI, Milton Keynes, COI, Mirror Group and Rolls-Royce.
Most recently he ran his own consultancy providing advice and guidance on Agency Management and Evaluation for clients such as Volkswagen, Calor Gas and National Express.