The multinational consultants
Most marketing companies employ 5-10 agencies representing different marketing specialties in their home market. And even with best in class expert agencies, marketers find it challenging to manage multiple agencies to meet expectations and contribute to business.
In the multinational arena, Marketers are faced with many more complexities: Different languages, cultures, market developments and levels of sophistication, different competitors. And distance is obviously an issue. Whereas local agency partners are fairly and sometimes too easily replaced, the investments in international structures are such that one will probably think twice before changing them.
We believe that when it comes to advising on international agency relationships, consultants should be truly international. SCAN International was therefore built on the unique expertise of specialized consultancies that represent eight cultural backgrounds and share an unparalleled experience in the field of agency relationships, agency selection and compensation. International marketing and communications is very complex work and it is mission critical to balance international vision and local knowledge of markets and agencies.
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