Master Degree in Journalism and Advertising from the IAA (International Advertising Association).
I began my career in Barcelona as head of the office of the of the british multinational TACK Training International, as a consultant specialized in business development and marketing communications.
Joined Grupo Consultores in 2002, I was incorporated into the area of strategic consulting for agencies, developing programs to increase business value, identifying opportunities for growth, providing research and analysis of both new developments in the domestic and international markets.
In 2007 I was promoted to be GC Consultancy Manager from where I started to work for the three pillars of the industry: Advertisers, Agencies and Media.
During the last 8 years I have had the opportunity to help blue chip advertisers like McDonald’s, Kayak, BBVA, SEAT, BMW-Mini, AXA or IKEA to find their best companion in communications.