About Us

• At R3:JLB, our mission is to help our clients maximize the productivity and value of their agency relationships.

  The 3 "R's" relate to our three core practices: agency reviews (search and selection), agency remuneration, and agency relationship consulting. In business for over 33 years, we are one of the oldest and most experienced consultants in the field. R3:JLB is an acknowledged industry expert in all three of our practice areas, having written all of the current Association of National Advertisers (ANA) guidebooks on the subjects: Selecting an Advertising Agency, Agency Compensation: A Guidebook, and Evaluating Agency Performance.