Philosophy & Competitive Advantages
We believe that a strong relationship between client and agency is one of the best ways to leverage the marketing budget. Our clients will attest that AAR is dedicated to building "win/win" client-agency partnerships.
AAR Partners, a British import, opened it's doors in the U.S. in 1980 by offering marketers the "short cut to the short list." Today, AAR Partners continues the tradition of matching clients with the right agencies for their business. The name change to AAR Partners reflects the wide range of consultancy services now offered at the request of our clients.
AAR Partners is the most experienced consulting firm conducting agency reviews in the United States. In addition to managing more than 1,500 agency reviews for our clients during the past two decades, the firm's partners offer valuable insight and perspective based upon their personal experience as senior executives on both the client and agency sides of successful marketing relationships.
AAR is proud of the productive client-agency partnerships we have helped forge. It is testament to AAR's expertise that clients return to us again and again when they change jobs, launch new products, or when they require an additional agency with a specialized discipline such as multicultural advertising, interactive, direct marketing, public relations, event marketing and design & corporate identity.
AAR serves a diverse group of clients with annual marketing budgets of $1 billion to $1 million. AAR Partners has served virtually every industry including consumer packaged goods, business-to-business, high tech and service industries. Some recent clients include:
AIG, Ameritech, Amway, Bacardi USA, Black & Decker, British Tourist Authority, Camelot Information Technologies, Datek Online, The Financial Times of London, The Great Atlantic & Pacific Tea Co., Tommy Hilfiger USA, The IAMS Company, Juno Online Services, Last Minute Network, National Education Association, New York Times Digital, Revlon, Roche Laboratories, Sentara Healthcare, Southeast Toyota Dealers, Sheetz, Skyjet, Subway Restaurants, Swissotel, The American Plastics Council, Wales Tourist Board.
Having successfully completed more than 1,500 agency searches after counseling marketing executives for more than 30 years, our philosophy stands just as strong today as it did from day one and is the cornerstone of everything we offer. “Creating Enduring Partnerships that Matter” is one of the best ways to leverage the marketing budget and we’re proud to say that our client-agency ‘marriages’ endure well beyond the 3-5 year industry average.
We consider it our job to know about the agency universe and the more agencies we know, the more valuable we are to clients, as well as agencies’ new business efforts. The AAR Partners offer valuable insight and perspective based upon their personal experience as senior executives on both the client and agency sides of successful agency relationships… and of course, from counseling clients and agencies for more than three decades.
AAR Partners is proud of the successful client-agency partnerships we have helped forge. It is a testament to AAR’s expertise that clients return to us again and again and agencies who recommend us to clients that are about to embark on an agency review.
AAR Partners’ “art and science” smAARt search approach leads to:
Better Partnerships = Better Work = Better ROI!
Marketing budgets: $1 million to $1 billion
Industries served: apparel, automotive, B2B, beverages, consumer goods, entertainment, financial services, food services, healthcare/pharmaceutical, retail, service business, spirits, technology, telecom, travel & hospitality
A Sample of Clients Include: Arby’s Inc., Aruba Tourism Authority, American Stock Exchange, Andrew Jergens Co., Australian Tourism, Bacardi, Ben & Jerry’s, British Tourist Authority, Centrum, Chiquita, General Motors, GLIC, HGTV, Jim Beam Brands, Panera Bread, Tommy Hilfiger, The IAMS Company, Mercedes, Old Chicago Pasta & Pizza, Old Country Buffet, Revlon, Southeast Toyota Dealers, Sheetz, Skyjet, Subaru of America, Sofitel, Subway Restaurants, UPS, Vista Hotel, Wales Tourist Board, Wyeth Laboratories, Quintiles
THE AAR PROMISE
We are dedicated to ensuring that you have a client-agency “partnership” that is enduring, successful and profitable based on great work. We want you to be more than just happy with your new client at the completion of the review - we want you to be thrilled. We will be thrilled when we know that AAR Partners has helped forge yet another “enduring partnership that matters!”
Over the decades, we have developed an efficient, effective and proven review process based on client and agency needs and input. However, we recognize that our process is a detailed framework (and not a mandatory mold) for agency reviews that always require some form of personal touch.
“Thanks to Lisa and Leslie for a job well done! It was very well managed and organized enabling us to quickly get to a very good decision. We learned in the process and I think we will be in a better position in the future. Thanks!!!” Bill Gentner, President, Andrew Jergens
The New York office services clients from across North America and globally. International searches are conducted by working with affiliated AAR offices in London, Paris, Brussels, Madrid, Amsterdam, Dusseldorf, Sydney, Bangkok, Singapore and Hong Kong.