We Help the World’s Leading Marketers Establish High-Performing Relationships with Their Marketing Agencies
Part of the R3 Worldwide network, R3 set up in China during 2002 in response to an increasing need from clients in the market to enhance their relationships and their return on investment with their agencies.
Today, we have a headcount of thirty people and offices in Shanghai and Beijing.
We offer independent counsel on managing agency resources, evaluating return on marketing investment (be it media spending or production cost benchmarking). We also provide training for marketing teams through our R3 University workshops.
Philosophy & Competitive Advantages
No one knows agencies in China like we do
R3 is the leading Pitch Consultant in China –Our team knows the global agency scene well, and the China agency scene intimately. We know what other clients demand and what agencies can deliver.
Every 2 years since 2006, we conduct interviews with 250 multinational marketers in China on their current agencies and needs.
Each month we exclusively track over 200 agency new business wins by all agencies.
We take pride in our market knowledge.
No other media auditor has as much experience in China
In China, we run independent media analysis for Coca-Cola, VISA, Johnson & Johnson, L’Oreal, Ford, GM, Samsung, Nestle, McDonald’s, Mead Johnson, GSK, Microsoft, Fonterra, Herbalife and others –looking at more than RMB 2b of annual media in the last three years.
We have more than 1 Million spots of the recent year in our data pool with the real GRP from CSM and Nielsen.
Our core service offerings include proprietary processes and tools in the areas of Agency Relationships + Remuneration + Reviews for marketers. Relationship ROI - We help in evaluating and improving agency relationships as a third party using an R3 proprietary online tool and process, along with our consulting skills Remuneration ROI - we consult in analyzing agency compensation in detail and establishing fee based and incentive based schemes, using our benchmarks for 25 Asian cities on all aspects (direct, indirect, profit, incentives) Review ROI - We assist in identifying, reviewing and compensating the best agency selection, be it a creative, media, CRM, BTL, PR or interactive agency Return on Media Analysis - We offer professional analysis of the media process, planning and buying with proprietary benchmarks and tools to set and measure performance Marketing ROI Workshops - We offer workshops on enhancing a marketing team’s performance, knowledge and skills of communication and of media In addition, we also offer Asian marketers workshops on enhancing the quality of their marketing personnel at the agency interface, as well as counsel on regional/local client – agency structures
R3 Worldwide is made up of over 50 experienced professionals around the world, with on-the-ground representation in 8 major markets including the United States, Greater China, Singapore, India, Brazil, Argentina, Australia and the United Kingdom.
A 1801, Chaowai SOHO, No.26 B Chaowai Street, Chaoyang District
T (8610) 5900 4733
Room 1508, United Plaza, 1468 Nan Jing Road West, Jing An District
Shanghai, 200040, China
T (8621) 6212 2310
Hong Kong Office
23 / F , One Island East, 18 Westlands Road
T (852) 3750 7980