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Philosophy & Competitive Advantages

Ark Advisors is the #1 ranked U.S. Agency Search Consultancy  

Background

Founded by the industry's most respected consultants, Ark Advisors works in concert with clients to help them optimize their agency relationships and to maximize the effectiveness of their own internal marketing operations. 

Experience

We have led hundreds of searches and consulting projects for a broad spectrum of companies – from small passion brands to some of the world's largest blue-chip corporations, including:

Associations
American Institute of CPA's, National Education Association

Automotive
Cadillac, Land Rover, MINI, Porsche

Beauty/Fashion
Coty Beauty, L'Oreal, Sally Hansen, Timberland

Financial Services
American Express, Dreyfus Funds, JPMorgan Chase, Liberty Mutual, NASDAQ, The New York Stock Excahnge, Progressive Insurance, Prudential Financial

Packaged Goods
Boston Beer, Cadbury Schweppes, Del Monte Foods, Diamond Foods, Eight O'Clock Coffee, Gillette, Heinz, Reckitt Benckiser

Pharma/Health & Wellness
Boiron, Bristol Myers-Squibb, Eli Lilly, GSK

Retail
American Eagle Outfitters, Bed Bath & Beyond, Burlington Coat Factory, Giant Eagle Supermarkets, Guitar Center, Hallmark, Toys R Us

Technology/Consumer Electronics
Activision, Adobe, Casio, Clearwire, Epson, Hewlett-Packard, Lucent Technologies, Olympus

Telecom
Nextel, Sprint

Travel/Leisure/Entertainment
AMC Television, Carnival Cruise Lines, Expedia.com, Hotels.com, Six Flags, Virgin Atlantic Airways

Wine & Spirits
Absolut, Brown-Forman, Mike's Hard Lemonade, Robert Mondavi Winery 

Practice Areas

Ark Advisors services include:

• Agency Search (Creative, Media, Interactive, Innovation, Direct/CRM, PR, Design/Identity, Promotion/Events, Multicultural, and Global Reviews)

• Compensation Negotiation (Assessment & review, incentive models, fee benchmarking, best practices)

• Agency Roster Optimization (alignment/consolidation)

• Agency Relationship Management (Assessment, relationship optimization, workshop facilitation)

• Marketing Management (Optimization & Alignment of Internal Resources, Best Practices in Agency/Resource Management)

• The New Media Landscape (Managing for Integration, Understanding the New Media World)

• And all other marketing and advertising resource matters 

Network Description

Ark Advisors is a member of Marketing First Forum