Philosophy & Competitive Advantages

Five key points of difference distinguish Roth Associates from other consultants.

  1. Roth Associates provides fact-based insight derived from data and experience. The long standing success of the firm is attributed to our commitment to marrying both the science and art of agency search and consulting. By science we mean the accuracy of our data which is compiled and updated regularly. By art we mean the qualitative aspect of search and relationship management culled from more years in this business than any other competitor.
  2. We maintain an unduplicated and proprietary database that allows us to benchmark staff costs by agency function, geography or type.Clients benefit from access to current, actual agency staff costs based on agency type, location and staff functions.
  3. Roth Associates has conducted media sgency searches with combined billings in excess of $2 billion. We are the only consultancy with a dedicated, global media expert and are recognized for our in-depth knowledge of the media agency landscape.
  4. Roth Associates only works for advertisers. We do not accept money from advertising agencies in any form (egistration fees, material storage fees, or new business consulting fees) as we believe that is a conflict of interest.
  5. Each of our processes is designed to yield usable results. The ultimate goal is to provide our clients with programs, plans or work that, at process end, has reduced the learning curve of a new agency partners or improved the effectiveness and efficiency of an existing partner and maximized our clients’ marketing investment of time and money. 

Background

Established in 1987, Roth Associates (www.askroth.com) created the Communications Agency Management Consulting discipline. Since then, we have managed the broadest range of consulting assignments with a cumulative size approaching $10 billion in billings.

Today, we advise marketers of all sizes on all aspects of communications resource alignment and compensation. Our independent, accountable and time-tested approach continues to provide our clients with valuable, fact-based insights that directly impact their investment in communications plans and processes and the selection of the best partner

We offer in-depth, seasoned and objective understanding of marketers’ communications needs; possess an unparalleled knowledge of the communications industry and its players; and provide our clients with the benefit of extensive experience in creating productive and sustainable agency/client relationships.

In 2007 Roth Associates expanded globally with the launch of Roth Observatory International (www.rothobservatoryinternational.com). Co-headquartered in New York and London, this joint venture answers international clients’ growing needs for seamless, global agency selection, management and compensation information and insight. 

Experience

Absolut

American Institute of CPAs

American Express

American Legacy Foundation

Atlantic City Alliance

Atlantis Paradise Island

AXA Equitable

Bank of New York

Bayer AG

Bear Creek

Bed Bath & Beyond

Belvedere Vodka

BMW North America

The Boeing Corporation

Burger King

Cadbury Schweppes

Citizens Bank

ConAgra

ConocoPhillips

Cablevision

Chrysler

Credit Suisse First Boston

Diamond Nuts

Delphi

Dreyfus Funds

Duracell

Fiat

Ford Motor Company

Gerber

Giant Eagle Supermarkets

Glaxo Smith Kline

HIP

H.J. Heinz

Hyundai Motor America

Jaguar

Jiffy Lube International

JP Morgan Chase

Kia Motors America

Land Rover

Lucent Technologies

LVMH

Miller Brewing Company

MINI Cooper

Mitsubishi

Motts

NASDAQ

Nationwide

New York Life Insurance

Nestle

Nextel

Novartis

Ocean Spray

Olympus

Oreck Corporation

Pimco

Playtex Energizer

Progressive Insurance

Quaker State Pennzoil

Reckitt Benkiser

Robert Mondavi

Shell

Six Flags

Specialty Brands of America

Supercuts

Target

Toyota

Toys R Us

Virgin Atlantic

Visiting Nurses NY

Vivartia

Volvo

Volkswagen

Wall Street Journal

Wyeth

Yahoo!

1-800 Flowers

Practice Areas

Roth Associates has three core competencies:

  1. Agency (creative, media, digital, branding, multi-cultural and PR) search
  2. Agency compensation
  3. Agency relationship management


Network Description

Roth Associates in the U.S. has offices in New York City and Los Angeles. Our global network, Roth Observatory International, has offices in London, Edinburgh, Hamburg, Johannesburg and Singapore.

Local Representation

Roth Associates approach to servicing clients is to deploy a team, composed of highly-credentialed industry experts. This provides clients with insights, data and competency in all the necessary areas. Our clients affirm the benefits of our unique approach and cite the efficiencies delivered by our process.