The Observatory International

New York City, United States

Basic Info

Founded in: 2007

Network:

Employees: 30

Clients: 1


Contact Information

276 5th Avenue
New York City New York 10001
United States
Phone: (+1) (212) 634-4480
Email:

Lucinda  Peniston-Baines

Lucinda Peniston-Baines

Founder & Managing Partner

Phone: (+1) +442075710415

Founded in: 2007

Network:

Employees: 30

Clients: 1

The Observatory International

276 5th Avenue
New York City New York 10001
United States
Phone: (+1) (212) 634-4480
Email:
Lucinda  Peniston-Baines

Lucinda Peniston-Baines

Founder & Managing Partner

Phone: (+1) +442075710415

The Observatory International Leadership and Team Members

Lucinda  Peniston-Baines

New Business, Human Resources, Public Relations

Lucinda Peniston-Baines

Founder & Managing Partner

Phone: (+1) +442075710415

Lucinda co-founded The Observatory International in 2007, and is a Managing Partner at the London office.

She graduated in the early 90s with an honours degree and the first ten years of her career were spent agency-side in account management for classic Above-the-Line and integrated agencies, as well as within brand consultancy.

Her “insider” understanding of agencies led her to move into the agency management consultancy category in 2002, since when she has worked extensively across Agency Search and Selection, Resource and Roster Optimisation, Performance Management and Agency Compensation disciplines.

Lucinda is on the Board of the Management Consultancies’ Association (MCA). She is also a regular lecturer for ISBA (“the voice of British Advertisers”) and a speaker on all matters related to helping clients get more from their marketing resources. 

Stuart Pocock

New Business, Human Resources, Public Relations

Stuart Pocock

Phone: (+44) 2075710415

Lucinda co-founded The Observatory International in 2007, and is a Managing Partner at the London office.

She graduated in the early 90s with an honours degree and the first ten years of her career were spent agency-side in account management for classic Above-the-Line and integrated agencies, as well as within brand consultancy.

Her “insider” understanding of agencies led her to move into the agency management consultancy category in 2002, since when she has worked extensively across Agency Search and Selection, Resource and Roster Optimisation, Performance Management and Agency Compensation disciplines.

Lucinda is on the Board of the Management Consultancies’ Association (MCA). She is also a regular lecturer for ISBA (“the voice of British Advertisers”) and a speaker on all matters related to helping clients get more from their marketing resources.