Luiz Sales was President and Partner of Salles DMBB (today's Publicis Salles Norton) for more than two decades. Acknowledged for his outstanding skills in dealing with crisis situations, he is one of the most respected and esteemed professionals in the business. He is Member of the Council of several large companies and benefits from an extensive circle of relationship both in private and government areas. His father was Minister of Agriculture and Senator of the Republic. 

Alex Periscinoto was Partner and Creative Director of Almap/BBDO, one of the largest and most respected agencies in the last decades. He is considered the "creative guru " of the Brazilian advertising, one of the world's most awarded. More recently Alex worked as Communication Secretary of the former President of Brazil, Fernando Henrique Cardoso. 

Sergio Guerreiro has an experience both as adman and marketing executive. He was Partner and President of Z+G Grey and of Lage, Stabel & Guerreiro/BBDO, as well as President of Leo Burnett. Formerly he was Marketing Director of Ford Motor do Brasil. Sergio built a reputation for seriousness and creativity during the course of his career. Both agencies in which he was a partner were recipients of the "Agency of the Year"award. 

Walter Fontoura has long career and several noteworthy tenures with some of the country's leading press institutions. For years he was Chief Editor and Director of Jornal do Brasil and O Globo. He was a member of the Superior Council of Political and Social Orientation of the prestigeous FIESP (Industry Federation of S.Paulo State) and Advisory Consultant of Banco Mercantil de S.Paulo, among other counseling activities.