Philosophy & Competitive Advantages
Agency search and selection
RRA provides a service which closely follows the AAR UK system. It provides this service for all the main marcomms specialisms. In a market where transparency and ethics are issues, RRA has built up a robust reputation for best practice and leadership. It frequently provides articles and comment for the country's two marketing magazines. Pitches with RRA involvement are regarded by agencies as the most likely to be professionally conducted and resolved.
Merger and Acquisition
RRA acted as broker in the acquisition by a global network of major independent agencies in both the Czech Republic and Poland. In all cases the acquisitions are regarded by the client as a major success, and the network enjoys a strong position in both markets as a result. <
We see this as a major development area in Central Europe, where the true value of communications agencies has not yet been fully realised, and where understanding of how to optimise it is still patchy. We are pleased to be CEE partners for APRAIS, the most advanced and actionable tool to aid the development of stable and productive client-agency relationships.
Media management consultancy
Our newest service, launched in autumn 2003 using the services of a Czech consultant who brings ten years of media experience gained with OMD, Carat and Mediacom. This service gives clients who cannot justify a full time media manager the access to such expertise. Although media auditing capability is part of this expertise, we aim principally to assist clients in giving the same level and quality of attention to their media agencies and budgets as they give to the creative area.
Our client list for these services includes: Budejovicky Budvar, Citibank, CMSS, CSOB, Globus,Heineken, Heinz, ING, Komercni banka, Mediatel (Yellow Pages), Nestle, SAB, SCA, Staropramen, Telefonica O2, Tesco, T-Mobile, Unilever, Vitana and Vodafone.
Agency relationship management
Contract optimisation and compliance