With over 20 years of experience on the client side, Florence Garnier has developed strong skills in the fields of international marketing, advertising, client/agency management, digital communications and both trade and consumer media. She started her career as a marketer in the financial services industry, later moving to Renault. She founded Marketing Efficiency in 2006, focusing on organizations and marketing cost efficiency to help advertisers achieve results in a fast moving communication environment. Florence has supported APRAIS in France for 5 years and has been an APRAIS partner since 2012. Florence is the author of a “how to “ book published in March 2012: Le métier d’annonceur du marketing stratégique au consommateur (Vuibert). She also develops training programs about agency and production management for the French advertiser’s body UDA.