“Istituto Protagora” is an advisor firm founded in 2004 by Enrico Gervasi, after retiring as President/CEO of Young & Rubicam Group Italy and member of Y&R International Board.
Our mission is to assist Companies in the optimization of their communication and marketing investments, through cutting wasted expenses and improving R.O.I.; therefore we offer a broad range of services, e.g.:
- Agency relationship management;
- Agency Search & Selection (including assistance in contract and remuneration definition);
- Work Process Optimization;
- Strategic Brand and Communication management;
- Assistance on Media and Production matters, including cost & quality controlling;
- Coaching and on-going tutorship to marketing team.