After retiring in 2003 he founded Istituto Protagora and has been splitting his time between dividIstituto Protagora (in Milan), some conferences and lessons at Insead and Sciences Politiques (a Parigi) ed un’attività attinente all’arte (in Paris).

1996-2003, President and CEO of Young & Rubicam Group Italia and member of the Y&R International Board

1989-1995, President and CEO of TBWA Italy and member of TBWA International Board1986-1988, Fondatore di Delacroix-Gervasi (agenzia di pubblicità a Parigi)1

983-1985, President of Revlon France in Paris

1982, Executive Vice President of Revlon International in New York

1978-1981, Worldwide Director of L'Oreal Parfum in Paris

1976-1978, Managing Director of L'Oreal Parfum Italy

1972-1976, Marketing Director Parfum and Beauté division, L’Oreal Italy

1971, attended INSEAD (Fontainebleau)

1967-1970, Marketing Unilever 

Since 2010, Partner of Istituto Protagora

1997-2009, Y&R Italy

- 2008, Managing Director (temporary) Y&R Belgium

- 2002-2008, Client Service Director and Global Client Leader “Barilla”

- 1999-2002, Group Account Director and International Coordinator “Barilla”

- 1997-1999, Account Director

1996-1997, Account Director Bates Italy

1993-1996, Account Supervisor LMPM New York

1990-1993, Account Executive Lowe & Partners New York

1990, BA in Public Relations (IULM University in Milan)