Strategic marketing requires strategic management. And TrinityP3 has been solving strategic problems between marketers and their agencies and suppliers for more than a decade. In 2000, Darren...read more
April 1, 2012
Had a phone call the other day from an agency CEO. It seems that they are in negotiations with a potential client and another consultant (a competitor) is managing the process.
The consultant has proposed annual billable hours of 2000 hours per year. The agency queried the consultant and said that they believed that the industry standard in Australia was 1600 – 1650 hours a year.
The consultant replied, in front of the client: “…we didn’t realise staff at your agency only worked part time…” Ouch!
Now if our competitor had downloaded our free business iPhone app the TrinityP3 Resource Rate Calculator they would be able to see their mistake.
Billable hours is the number of hours a full time FTE can work in a particular market. This is calculated based on:
The TrinityP3 Resource Rate Calculator shows that this adds up to 1650 hours per year.
To get 2000 plus hours a year, as the consultant suggested, you need to expect the agency staff to work through their annual leave, public holidays and never be sick. Not exactly a sustainable or even reasonable proposition. But then some consultants throw reason out the window in a desperate attempt to reduce costs.
Which is a real insight into the consultant, isn’t it?
PS: For those who do not have an iPhone, these calculators are available on the TrinityP3 website.