Strategic marketing requires strategic management. And TrinityP3 has been solving strategic problems between marketers and their agencies and suppliers for more than a decade. In 2000, Darren...read more
June 28, 2012
The recurring theme of the media marketplace is one of uncertainty. The acceleration of technology, convergence of media, relaxation of cross media ownership and ‘fast changing’ media consumption patterns, all combine to leave advertisers and their media agencies unsure of what the future holds.
The changes are unstoppable but timelines of change are often vague. Indeed many of the biggest media owners have stalled and blurred matters, keen to maintain the more favourable ‘status quo’ for as long as possible.
But one thing remains certain, as we move into the digital age and mobile devices offer a range of new delivery formats, the role of traditional media is being severely challenged. The mix and make up of tomorrow’s industry will be very different from that of today.
Key observations on the new media marketplace
What does all this mean for advertisers?
What are the challenges you are experiencing dealing with the constant changes in media? And how are you developing strategies with your agency to address these and maximise the opportunities?
Lets talk about it. Leave a comment here.