This is a guest post by Anton Buchner, a senior consultant with TrinityP3. Anton is a lateral and innovative thinker with a passion for refocusing business teams and strategies; creating visionary, data driven communication plans; and making sense of a more complex digital marketing environment.
The London Olympics have been claimed as the “world’s first social media Games”.
Some quick stats:
OK, I could go on. However what does all this activity mean?
We love sharing our water cooler thoughts at any second of the day.
The Athletes now have a voice which means the IOC and NBC must be nervous.
The Athletes now have a new career in managing their social media.
The Athletes now have a diversion.
Is this good or bad?
Well if you want to see pics of Olympians with their gold medals then I guess it’s a resounding yes. Anna Meares was still up at 2.15am! And Michael Phelps let us all know about his haul:
However I was amazed to hear that some of the Australian swim team were blaming their poor performances on nerves, lack of sleep AND having to manage too much social media.
Stephanie Rice said she was “overwhelmed” and had “too many fan responses to check and respond to”. Whilst she did an amazing job competing, she ended up 6th in the 400m individual medley and 4th in 200m individual medley. Well below her expectations of gold & gold.
Funny how she wasn’t shying away from all the Tweets about sitting next to Kobe Bryant at the Velodrome after she finished competing.
Then I was pleasantly reminded by Anna Meares, Australia’s Golden girl in the women’s cycling sprint final, that “it’s not just about the strongest legs, it’s who has the strongest mind. Mental toughness.”
In one of her post race interviews, Anna said that she had agreed with her coach to have a self-imposed social media ban in the weeks leading up to the Olympic race just to ensure “clear headspace” and give herself the best chance of focusing on achieving her goal – gold!
So what’s the bottom line for athletes?
Leave the social media for us punters and get on with focussing on your events – at least until you’ve finished competing. And then go for social gold.
Bring on Rio.
What do you think?