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Philosophy & Competitive Advantages

Provide clients with ‘best practice’ thinking, highly transparent processes and adherence to the highest ethical standards so that agency review/evaluation outcomes are unequivocal, beyond reproach, and fulfil corporate governance requirements. 

Background

An Australian owned company established in 1987, The Agency Register is an independent & confidential end-to-end agency search, review, selection and relationship management service affiliated with a global network of AAR consultancies in 8 major markets.

We are very ‘hands-on’ and fully manage for our clients the search, review & selection process from their initial brief right through to the final appointment stage - for agency searches of any type.

We have developed a close partnership with Navigare, a well established specialist in holistic Client-Agency Relationship Management programs, and created a JV operating entity with Navigare, Value Creation Australia, to facilitate the seamless provision of our combined and entirely complementary professional services.

The Agency Register is a long standing corporate member of the St James Ethics Centre and advised the AANA, Australia’s peak advertiser body, on ‘best practice’ development of their internationally acclaimed ’Pitching Guide’. Additionally, we regularly provide ‘all-round’ agency business performance details and commentary for publication in The Australian national newspaper. 

Practice Areas

Practice areas – client counselling, agency search & selection, agency compensation & contract/TOB, and client/agency relationship consulting/ management;

Agency types – advertising, branding, design, direct marketing, interactive/ online, media, public relations, sales promotion and through-the-line.

Market Coverage – Adelaide, Brisbane, Melbourne and Sydney – the latter accounting for 75%+ of the appointment decisions.