External View Consulting Group helps clients navigate the complexities of marketing agency management by providing an objective external perspective and deep expertise in all facets of agency resource management.
It’s no longer about just finding the right agency resources. Getting agencies to effectively collaborate with one another, deciding how much – and on what basis – to compensate agencies, determining how to maintain vibrant agency relationships and optimizing agency output are just a few of the challenges of contemporary agency supplier management.
Our mission is to help our clients maximize the potential of their marketing agency relationships by focusing on four core practice areas:
- Agency Search & Selection
- Compensation, Contract terms, Performance Metrics
- Agency assessment & Relationship Management
- Corporate Marketing Department/Agency Roster Reengineering
Philosophy & Competitive Advantages
Who we are
We are a boutique consulting firm with a highly specialized focus: marketing agency supplier management. Our approach is high-touch, high-service delivered by a team of seasoned professionals with diverse backgrounds. We measure success not by project volume but by the quality of our work and the results we achieve for our clients – which happen to include many of the world’s leading brands.
We gravitate towards complex projects that require intellectual rigor. We are not process managers; we are consultants and realize that we are not right for every marketer and that every marketer is not right for us.
Why we are different
Marketing agency management is growing more complex by the day and often requires a holistic, high-level approach to problem-solving. Having a number of levers to pull simply leads to better solutions. While half of our business comes from agency search, we don’t view client – agency relationships solely through the lens of divorce. Our cross-functional disciplines of agency search, agency relationship management, compensation consulting and process reengineering reinforce one another making us stronger in each practice area.
Ethics and Values
We are a gatekeeper for billions of dollars in marketer billings. We take that responsibility very seriously and do not leverage our position in the agency community for personal gain. While we have the utmost respect for agencies, our business is focused on supporting marketers. We do not charge agencies for registering in our database or for participating in searches.
For nearly 15 years, Russel Wohlwerth has been advising companies around the world on all aspects of marketing agency supplier management. He is a serial entrepreneur who was an owner of Select Resources, a founding partner of Ark Advisors, and the founder of External View. His intellect, broad experience and innate curiosity have made him one of the most highly regarded consultants in the field.
Mike’s Hard Lemonade
Mohegan Sun Casino
San Diego Zoo
21st Century Insurance
Barclays Global Investors
Santa Barbara Bank & Trust
Wells Fargo Bank
Pop Secret Popcorn
Procter & Gamble
Captain D’s Seafood Kitchen
Checker’s & Rally’s
Agency Search & Selection (domestic and international)
Agency Relationship Management & Evaluation
Compensation & Contracts
A significant portion of our projects are international. We have strategic alliances with Agency Assessments International of London (with offices on four continents) for marketing agency search and glue2020 of London for media search and selection. Our association with Agency Assessments dates back to 2001 and we have been working with glue2020 since its founding in 2008.