External View Consulting Group

Los Angeles, United States

Basic Info

Founded in: 2011

Employees: 3

Clients: 16


Contact Information

8939 S. Sepulveda Blvd. Suite 207
Los Angeles California 90045
United States
Phone: (+1) 424 702 5623
Email:

Russel Wohlwerth

Russel Wohlwerth

Founder

Phone: (+1) 310.346.8988

Founded in: 2011

Employees: 3

Clients: 16

External View Consulting Group

8939 S. Sepulveda Blvd. Suite 207
Los Angeles California 90045
United States
Phone: (+1) 424 702 5623
Email:
Russel Wohlwerth

Russel Wohlwerth

Founder

Phone: (+1) 310.346.8988

External View Consulting Group Leadership and Team Members

Russel Wohlwerth

New Business

Russel Wohlwerth

Founder

Phone: (+1) 310.346.8988

I am a successful entrepreneur specializing in marketing agency supplier management. My work falls into four buckets: agency search; agency relationship management; compensation consulting; and process re-engineering. My approach to business has been profoundly shaped by 15 years in advertising agencies where I worked on a series of clients whose industries were in the throes of deregulation – airlines, healthcare, telecommunications, banking, and energy. Working in uncharted territory and creating solutions to never-seen-before problems has become a defining characteristic of my career. Although best known as a “search consultant”, my greatest professional achievements have been re engineering marketing departments to meet the needs of today’s multichannel environment and optimizing client – agency relationships that appeared destined for divorce. A distinguishing feature of my work is the volume of international projects I have conducted – over 20 in the last decade. I have also been increasingly involved in international media searches having conducted projects representing billions of dollars in the last few years. I am a frequent industry speaker and have appeared with the ANA, 4As, Ad Age and the Mirren Conference in the last 12 months.
Gerry Preece

Gerry Preece

Senior Consultant

Phone: (+1) 513.225.0242

Gerry brings a deep expertise in marketing procurement to External View, having spent 22 years at Procter & Gamble, where he was P&G’s Global Director of Marketing and Media Procurement and Operations. He is regarded as one of the industry’s leading experts in applying procurement skills and practices into the marketing space, consistently achieving the delicate balance between great marketing and cost management.

While at P&G, Gerry grew the marketing procurement organization more than tenfold, and ultimately directed the activities of nearly 200 marketing procurement professionals worldwide, covering nearly every area of marketing spend. He was responsible for the sourcing of over $3Bn in marketing and media spend, including ad agencies, media, promotion, public affairs, design, digital and interactive, research and measurement, retail, branding, and production.

He was an internal P&G staff professor on procurement and strategic souring, and has been an invited speaker at several major universities, lecturing on marketing procurement and global marketing. He has also served as a committee member for the Association of National Advertising (ANA) and has been an invited presenter to the American Association of Advertising Agencies (AAAA) and the Canadian Institute of Communications Agencies (ICA). Gerry and Russel Wohlwerth have worked together since 2008.

Gerry holds an engineering degree from West Point, and has been consulting in the areas of marketing procurement and organizational development for the last few years. He and his wife Sue are empty nesters living in Cincinnati, with three adult children in their early twenties.