External View Consulting Group helps clients navigate the complexities of marketing agency management by providing an objective external perspective and deep expertise in all facets of agency resource management.
It’s no longer about just finding the right agency resources. Getting agencies to effectively collaborate with one another, deciding how much – and on what basis – to compensate agencies, determining how to maintain vibrant agency relationships and optimizing agency output are just a few of the challenges of contemporary agency supplier management.
Our mission is to help our clients maximize the potential of their marketing agency relationships by focusing on four core practice areas:
- Agency Search & Selection
- Compensation, Contract terms, Performance Metrics
- Agency assessment & Relationship Management
- Corporate Marketing Department/Agency Roster Reengineering
New businessRussel Wohlwerth