Philosophy & Competitive Advantages
As an independent consultancy of local origins and global best practice, IK Consult values of transparency, neutrality and comprehensive approach ensure total focus on achieving the business objectives efficiently.
The founder of IK Consult is Imad Kublawi, a marketing communications specialist with over 30 years extensive experience in the Middle East and North Africa.
Imad has a rare combination of three marcoms skills:
On the agency side: Imad spent 27 years in advertising which started in Kuwait then moved to Athens and in 1984 to London. In 2002, having spent 17 years in London, Imad relocated to Beirut carrying on as Chief Operating officer of JWT’s Middle East Network, until 2005.
On the client side: In August 2005 Imad formed “IK Consult” in London then expanded to Dubai in 2006 and Doha in 2011 with delivery capability across the entire region. In this capacity, Imad acted as advisor to a number of publicly listed companies as well as medium to large private enterprises on strategic brand development and agency selection, management and optimization.
Corporate finance and strategy advice with Results International since 2008 as Regional Partner for the MENA region engaged in various M&A and consultancy projects.
Agency search & selection, performance assessment, relationships, briefing, creative assessment, remuneration and standardization of processes. Also client/agency joint workshops, training and HR.
Dubai - Doha - London covering MENA region.