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Philosophy & Competitive Advantages

We believe that a strong relationship between client and agency is one of the best ways to leverage the marketing budget. We proactively and confidentially assist advertisers address client-agency relationship issues by providing a comprehensive scope of professional consultancy services. Clients consistently tell us that our insights and perspective add considerable value at every step along the way, and that our win-win philosophy has helped them achieve better advertising results.

Background

Founded in 1996, Bob Wolf Partners/TPG provides high level, strategic counsel to advertisers. The Partners have over 50 years of top management marketing, advertising, business and consulting experience. They have been successful agency leaders, clients and consultants and bring that 360-degree perspective to their clients. They have worked well with marketing management as well as procurement management at many Fortune 500 companies. ANA has asked the Partners to lead workshops for its client members on "Optimizing Client-Agency Relationships."

Experience

Bob Wolf Partners/TPG is a high level, full-service firm with an insider's knowledge of the advertising industry and its players. The partners have collectively over five decades of client and agency senior management experience, have built and run some of the best recognized agencies, have supervised some of the largest and most sophisticated accounts in the U.S., managed media for the toughest clients and directed global advertising and media from the client side. We offer invaluable insight for advertisers to assess current and prospective client-agency relationships. 

Practice Areas

• Agency Search & Selection (Creative, Media, Digital, PR, Social, Other)
• Client-Agency Optimization Counsel/Training
• Agency Consolidation
• Performance Reviews
• Compensation Structure and Negotiation
• Agreements
• Integrated Marketing Communications counsel
• Brand Strategy/Briefs
• Cause Marketing Counsel

Network Description

Bob Wolf Partners/TPG is a joint venture partner of Joanne Davis Consulting in New York. With offices in Los Angeles, New York and a relationship with SCAN International, the firm has a global network capacity to assist even the largest of worldwide clients who may have national, regional and local needs worldwide.

Trade Organizations

American Association of Advertising Agencies (AAAA)
Association for Interactive Marketing
Association of National Advertisers, Inc. (ANA)
Direct Marketing Association (DMA)
Public Relations Society of America (PRSA)