- - New Business
Dan Pearlman Managing Partner/CEO Dan Pearlman, Co-founder and CEO of Bob Wolf Partners/TPG-- a joint-venture partner of Joanne Davis Consulting. Dan and Joanne have recently collaborated on training for the ANA (Association of National Advertisers) and other initiatives. Dan Pearlman brings over 30 years of successful top management, operations, strategic planning and marketing communications experience to Bob Wolf Partners/TPG, a management consulting firm he co-founded in 1996. Highly regarded within the industry, his bottom-line orientation and understanding of the inner workings of the most sophisticated U.S. advertising /marketing communications agencies and clients provide the foundation for his success in working with advertisers seeking counsel regarding agency selection and compensation, contract structuring and negotiation, relationship facilitation, media management and analysis, advertising effectiveness and brand performance reviews. Representative clients have included American Express, Boeing, ADT, Zurich, Kia, Kraft, Toyota, Iomega, Coca Cola, Lending Tree, New York Times, Jenny Craig, E-Trade, General Motors, American Chemistry Council, Clif Bar, American Plastics Council, AIG, Sentara Healthcare, John Deere, Universal, Zurich Financial and more. His insight and perspective is valued by C-level marketing and procurement management, alike. Dan pioneered work in marrying the needs of both the private and public sectors (cause marketing) as CEO of The Pearlman Group (TPG), an organization founded in 1989. The firm worked closely with top management of Fortune 1000 companies on strategic communications solutions to brand marketing problems. Among other accomplishments, Dan was instrumental in the marketing launch of GM/Chevrolet’s GEO line of cars and trucks resulting in the most successful new car launch in automotive history. While helping clients achieve significant sales and profit gains, TPG showed consistent growth annually from 1989-1996 as it morphed into two entities: Bob Wolf Partners/TPG (consultants to advertisers) and The Pearlman Group (M&A, investments). Pearlman has profitably managed accounts and fully integrated campaigns comprising all aspects of advertising, public relations, event/sponsorship marketing, social/digital marketing, direct response and sales promotion for over 50 of the world’s most successful companies including United Airlines, Procter & Gamble, Bristol-Myers, General Motors, Mattel, Seagram’s, American Express and others. He worked his way up to Senior Vice President with Young & Rubicam (New York) and Executive Vice President of Ogilvy & Mather (New York and Los Angeles). As a young executive at Y&R, he led six different creative and research teams in a six-month new product and line extension development “assault”, resulting in the retention of the prized Jell-O account, the cornerstone of the agency’s $100 million General Foods (Kraft) business. As Ogilvy’s youngest Vice President, Dan helped the agency grow by 200% as he spearheaded the Barbie brand for Mattel while supervising five other accounts. His entrepreneurial drive led him to build, acquire and manage several advertising/marketing communications agencies under the Pearlman/Wohl, Inc. umbrella. The $102 million firm, well known for its creative retail and co-op campaigns, was sold in 1989. Dan began his career in research and economic planning at Ogilvy & Mather, Los Angeles as he earned his MBA at UCLA (he also has a BA from UCLA). He added client experience as VP, Marketing Director of Los Angeles based Bekins Moving & Storage in the late 1970’s and was President, Consumer Products of one of LA’s largest independent PR firms. Over the years, Dan has won numerous marketing, advertising and public relations awards, guest lectured at UCLA, USC, Pepperdine and various industry (e.g. AAAA, PRSA, DMA, ANA) conferences and been published on subjects ranging from private-public partnership and building brand equity, to the role of consultants in the agency review business. Mr. Pearlman serves on several non-profit and for profit boards. He is a Public Arbitrator for FINRA and can provide Expert Witness testimony on marketing communications (advertising, public relations, media) matters.
Phone: (+1) (212) 935-0320
Joanne Davis founded Joanne Davis Consulting, Inc. in 2000 and became a partner, shareholder and owner of SCAN International in 2006. The firm specializes in agency search/selection, agency compensation and client/agency optimization. Clients include and have including: U.S. Department of Defense, Citigroup, ExxonMobil, Hilton, IBM, Johnson & Johnson, Marriott and Pfizer.
A well-known speaker and writer, Joanne has spoken in numerous markets for groups including: Association of National Advertisers (ANA), 4As, Festival of Media in Venice, the IAA in Moscow and the Institute for Supply Management. She joined the faculty of ANA in 2004. Joanne is also the author of several best-selling books including "Agency Audits,” "Optimization Client Agency Relations” and "A Marketer’s Guide to Conducting an Agency Search."
Joanne sits on the board of an Internet company called The Three Tomatoes and is a member of the Executive Committee of the Advertising Club.
Prior to founding Joanne Davis Consulting, for 20 years was owner, president and/or board member of several international advertising, marketing and communications agencies.