An extremely diverse group of both consumer and business-to-business clients. From traditional package goods marketers to high tech companies, from automotive to aspriin brands. From non-profit asociations to professional service firms. Bob Wolf Partners/TPG has served almost every major industry advising clients with annual marketing budgets of $10 million to $1 billion. Recent clients have included ADT Security, Boeing, AIG, American Express, Payless Shoes, Alouette Cheese USA, Bacardi, E-Tradee, New York Times, Kia Motors, American Chemistry Council, General Motors, Jenny Craig, LendingTree.com, Financial Times, Pfizer, Seagram, Southeast Toyota Distributors, Subway, Roche, Thrifty-Rent-A-Car, TicketMaster, Zurich, Ernst & Young and numerous others.
The firm offers two broad areas of service to advertisers. First, Bob Wolf Partners/TPG offers counsel on agency screening and review, global and regional agency consolidation, media management evaluation, compensation analysis and structuring. Second, the firm provides in-depth strategic counsel to advertisers seeking to improve advertising effectiveness and to build/enhance brand image. Occasionally, one partner or another is called upon to act as interim CMO for a given client.
New BusinessDan Pearlman