Strategic marketing requires strategic management. And TrinityP3 has been solving strategic problems between marketers and their agencies and suppliers for more than a decade. In 2000, Darren...read more
Strategic marketing requires strategic management. And TrinityP3 has been solving strategic problems between marketers and their agencies and suppliers for more than a decade.
In 2000, Darren Woolley founded TrinityP3, in order to help people to achieve commercial purpose through creative process. What that means is TrinityP3 leverages extensive knowledge of the marketing and advertising industry, to solve advertisers’ problems and achieve maximum value from their budget. Now a decade on, TrinityP3 is Asia Pacific’s leading strategic marketing management consultancy with an international network of more than 30 industry professionals, consulting at the leading edge of decision making in the marketing and advertising industry that spent over $250 billion in 2010. TrinityP3′s client base includes more than 50 of the world’s top 100 advertisers, with offices in Singapore, Sydney, Melbourne, Hong Kong, London and Auckland.
TrinityP3 is an independent strategic marketing management consultancy that assists marketers, advertisers and procurement with agency search & selection, agency engagement & alignment and agency monitoring & benchmarking to ensure maximum performance in efficiency and effectiveness of their advertising and marketing budgets, across Asia-Pacific including Australia, China and SE Asia with offices in Sydney, Melbourne, Hong Kong, Singapore, Auckland and London.
Katharine Schafli Business Director
Katharine has over eighteen years of agency leadership with multinational key accounts including P&G, Unilever, Nestlé, J&J, and Colgate-Palmolive; iconic luxury and FMCG brands.
Arriving in Shanghai from Johannesburg, Katharine has worked in Asia since 1998 and is now based in Hong Kong. A Regional Director for eight years, covering 17 Asian markets, she led both brand communication strategy and business management at international agencies including JWT, Lowe, Y&R and Leo Burnett. Within different operational models, she was responsible for streamlining procedural process, cost benchmarking, contract negotiation and fee structuring consistently delivering above targeted results.
Katharine is a results oriented leader with the breadth and depth of knowledge to overcome marketing management challenges and motivate smart solutions for teams separated by geography, structure, responsibility or agenda, which makes her ideally suited to her role with TrinityP3.