Strategic marketing requires strategic management. And TrinityP3 has been solving strategic problems between marketers and their agencies and suppliers for more than a decade.
In 2000, Darren Woolley founded TrinityP3, in order to help people to achieve commercial purpose through creative process. What that means is TrinityP3 leverages extensive knowledge of the marketing and advertising industry, to solve advertisers’ problems and achieve maximum value from their budget. Now a decade on, TrinityP3 is Asia Pacific’s leading strategic marketing management consultancy with an international network of more than 30 industry professionals, consulting at the leading edge of decision making in the marketing and advertising industry that spent over $250 billion in 2010. TrinityP3′s client base includes more than 50 of the world’s top 100 advertisers, with offices in Singapore, Sydney, Melbourne, Hong Kong, London and Auckland.
Eavan McDonald / Fallon - Senior Consultant
Eavan has extensive film experience both throughout Asia as well as in North and South America. She has worked in network television, advertising agencies and has assisted clients with their pre and post production needs for over 15 years. Her most recent position was that of Head of Production/Executive Producer for Young & Rubicam, Hong Kong.
Eavan has an intimate understanding of all aspects of the TV production process as well as the cost considerations associated with all forms of television commercial production in the APAC region. From producing news and documentary pieces in Asia to managing Eastman Kodak’s Film & Video Department in Madrid, her experience and networks are considerable. As a multilingual Producer, Eavan has an appreciation for the value of great creative and outstanding production values, while recognizing the importance of delivering value for money solutions to the advertiser.