TrinityP3 North Sydney , Australia

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Basic Info

Founded in: 2000

Employees: 20


Contact

Suite 702 53 Walker Street
North Sydney NSW 2060
Australia
Phone: (+61) + 61 2 9964 9900

Darren Woolley

Darren Woolley

Managing Director

Phone: (+61) 4 11126176

Strategic marketing requires strategic management. And TrinityP3 has been solving strategic problems between marketers and their agencies and suppliers for more than a decade. In 2000, Darren...

read more

TrinityP3

Suite 702 53 Walker Street
North Sydney NSW 2060
Australia
Phone: (+61) + 61 2 9964 9900

Darren Woolley

Darren Woolley

Managing Director

Phone: (+61) 4 11126176

What's New

What’s all this bull about agency billings? – A misleading measure of agency performance

February 2, 2012

Many people in the media still use media billings to indicate the size of the account or the size of the agency. Check out Mumbrella, or AdNews, B&T or even The Australian and The Financial Review. Even overseas, Advertising Age in the USA and Campaign in the UK use media billings. Yet t… read more

Media complexity sees a rise in proprietory agency tools but how do you assess value?

January 31, 2012

The use, application and output of the myriad of software tools and technological aids to better media strategy and implementation has become an essential aspect of the media agency’s armoury. In new business pitches, touting these well developed and attractively presented pieces of so… read more

Case studies on the mistakes advertisers make with their TV advertising productions

January 29, 2012

In the 12 years we have been assessing and reviewing television productions there have emerged three common ways advertisers drive up the cost of their television productions. Unfortunately, in almost every case, the advertisers concerned were unaware of the impact their processes and behavi… read more

Value based agency remuneration considerations for direct response and retail advertisers

January 26, 2012

I had an interesting conversation with a client in early December last year as they had contacted me to discuss their media and creative requirements to meet their business growth objectives in the coming year. What made it interesting was the fact that the client thought of themselves as re… read more

Ten tips for managing advertising production costs more effectively

January 24, 2012

It is interesting that 12 years ago when I started TrinityP3 (Simply P3 then) that the majority of our work was in Production Benchmarking and Management. In fact some of our earliest clients still think of us as production consultants. Today, production makes up less than 15% of our busines… read more