TrinityP3 North Sydney , Australia

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Basic Info

Founded in: 2000

Employees: 20


Contact

Suite 702 53 Walker Street
North Sydney NSW 2060
Australia
Phone: (+61) + 61 2 9964 9900

Darren Woolley

Darren Woolley

Managing Director

Phone: (+61) 4 11126176

Strategic marketing requires strategic management. And TrinityP3 has been solving strategic problems between marketers and their agencies and suppliers for more than a decade. In 2000, Darren...

read more

TrinityP3

Suite 702 53 Walker Street
North Sydney NSW 2060
Australia
Phone: (+61) + 61 2 9964 9900

Darren Woolley

Darren Woolley

Managing Director

Phone: (+61) 4 11126176

What's New

12 trends in strategic marketing management for 2012

January 22, 2012

This first appeared as a guest blog in BizCommunity in South Africa and can be seen in full here. 2012 will be a year of solving the conundrums of marketing complexity. The world sitting in a now familiar state of uncertainty, with debt crisis, stagnant established markets and emerging growt… read more

What is the industry benchmark cost of producing a television advertisement?

January 19, 2012

The perennial $64,000 question. Or in many cases a damned sight more. The fact of the matter is that it usually costs whatever the budget is that has been assigned by you – the client. In many instances, it costs more. How often do you brief your agency to provide a TV concept within a… read more

Better agency pitch practices for better client / agency relationships

January 17, 2012

I feel like I am constantly seeing reports and articles about the flaws of the advertising agency pitching process.  A common theme of these articles is the fact clients often select agencies based on their creative potential but usually fire them for relationship and service related issues.… read more

TrinityP3’s Top 10 most popular strategic marketing management posts of 2011

January 15, 2012

2011 was a challenging year for marketers everywhere. We worked with many of our clients both regionally and globally discussing and addressing a wide range of issues including: marketing agency search, agency compensation, agency selection, agency contracts, business strategy alignment, adv… read more

Selecting the right agency roster structure to achieve strategic business alignment

January 12, 2012

It is amazing how often a conversation about tendering for a new agency occurs without any substantial reference to the overall roster structure. The desire to appoint a new media agency, a new creative agency or a new digital agency is often made in apparent isolation. In late September I h… read more