TrinityP3 North Sydney , Australia

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Basic Info

Founded in: 2000

Employees: 20


Contact

Suite 702 53 Walker Street
North Sydney NSW 2060
Australia
Phone: (+61) + 61 2 9964 9900

Darren Woolley

Darren Woolley

Managing Director

Phone: (+61) 4 11126176

Strategic marketing requires strategic management. And TrinityP3 has been solving strategic problems between marketers and their agencies and suppliers for more than a decade. In 2000, Darren...

read more

TrinityP3

Suite 702 53 Walker Street
North Sydney NSW 2060
Australia
Phone: (+61) + 61 2 9964 9900

Darren Woolley

Darren Woolley

Managing Director

Phone: (+61) 4 11126176

What's New

The unseen supplier contract in TV production that exposes marketers to legal disputes

January 10, 2012

As “the marketer”, every time your agency issues a purchase order on your behalf to the production company making your TVC, you are bound by the SPAA (Screen Producers Association of Australia) set of terms and conditions (let’s call it a contract), unless of course your co… read more

When should an advertiser pay pitch fees when selecting a new advertising agency?

January 8, 2012

There are times when an advertiser should go to the market to select a new agency. But this is not a process that should be entered into lightly. Going out to the market place comes with several risks and costs to both advertisers and their agencies. Before we consider if the advertiser shou… read more

To pitch or not to pitch? The issues every marketer should consider before answering this question.

January 5, 2012

Undertaking an agency review or “pitch” should only be done for the following reasons: 1. You want to appoint an agency provider for the first time. It may be a new business, new brand or growth in an existing business that now requires a specific external resource such as a medi… read more

Delivering the benefits of greater collaboration and business strategy alignment

January 3, 2012

With increasing complexity advertisers are finding limitations in relying on media and creative agencies as their main advertising providers. Today, most advertisers are juggling five or more providers including digital and direct marking, public relations, experiential, promotions companies… read more

Why collaboration can simply lead to more meetings and not great business strategy alignment

December 22, 2011

I recently sat in on a number of meetings with a marketer and their agencies to discuss how they could get a greater level of collaboration between the various marketing teams and the agencies on their roster. The ideas that the agencies were putting forward appeared to be quite reasonable a… read more