TrinityP3 North Sydney , Australia

Basic Info

Founded in: 2000

Employees: 20


Contact

Suite 702 53 Walker Street
North Sydney NSW 2060
Australia
Phone: (+61) + 61 2 9964 9900
Email:

Darren Woolley

Darren Woolley

Managing Director

Phone: (+61) 4 11126176

Founded in: 2000

Employees: 20

TrinityP3

Suite 702 53 Walker Street
North Sydney NSW 2060
Australia
Phone: (+61) + 61 2 9964 9900
Email:

Darren Woolley

Darren Woolley

Managing Director

Phone: (+61) 4 11126176

What's New

December 8, 2011

One of the many services we provide our clients is media buying benchmarking. Our methodology looks at not just the discount rate but also the added value negotiated on behalf of the advertiser by the media agency in the context of the media strategy. The purpose of this service is not just … read more

December 6, 2011

I was talking with a colleague in the UK about the “pitch” process and he mentioned that they do not run chemistry sessions because “they are a waste of time”. I was surprised and curious. I asked him why and he explained that just getting the agency and the marketing… read more

December 4, 2011

While a lot of effort goes into negotiating lower prices with agencies and other suppliers, there is a much larger opportunity in focusing on reducing the waste in the advertising process. Some of these are easy to address, others can be much harder. The first step is to identify the waste. … read more

December 1, 2011

Since 2007 we have been offering our clients an improved and more effective way for selecting their strategic and creative advertising agencies. The Strategic Workshop approach has provided agencies and our clients with a methodology for really being able to assess each other and evaluate mo… read more

November 29, 2011

Cheap media can be like discount beef for a Hindu or half price pork for a Hasidic Jew. There is no point saving a fortune on the buy if the product you are buying is wrong for the audience. Yet many marketers can be so obsessed with how much they are paying for media they forget to consider… read more