Originally from Australia, Greg spent the first 20 years of his career on the marketer and agency side mostly in the APAC region. After working on both sides of the same coin, he identified an untapped opportunity in offering independent counsel to marketers- which led him to co-found R3. Greg’s brand experience spans many geographies and industries- delivering solutions for clients like Nokia, Audi, HP, Microsoft, and American Express across China, Hong Kong, Singapore, Australia, Malaysia, Europe, and the US.
Shu Fen cut her teeth on advertising working with top FMCG clients at Ogilvy before cofounding R3 in 2002. With twenty years of sales, marketing, and agency experience built up across blue chip brands like Coca-Cola, Unilever, and BMW, Shu Fen’s entrepreneurial spirit landed her in start-up M&C Saatchi as New Business Director where she was a driving force behind high profile wins like Coca-Cola and SingTel. At R3, she has led major global assignments for Singapore Airlines, Fonterra, and Visa. Beyond R3, she champions marketing innovation, effectiveness, and exchange in her role as Chairperson for the regional APPIES as well as vice president of the Institute of Advertising Singapore.
Taleah is a 14-year account management veteran, having held leadership roles at agencies including Strawberryfrog and Goodby, Silverstein and Partners. She has helped a wide range of brands, including Maybelline, Pampers, HP, LG and Sprint, develop creative work proven to drive domestic and global success. The depth of her experience spans strategic planning, campaign development, brand positioning, consumer research, TV/digital/social production, website and mobile application development. Taleah resides in Manhattan and when not exploring a new country, you can find her in the West Village training for her next triathlon, hanging out with her dog Bella or enjoying a bagel.
Sabrina joined R3 in 2010 with more than a decade of experience on the marketer side and agency management. At Ernst & Young, she worked on China marketing campaigns to drive business. While still on her twenties, she owned and ran her own agency , based in four cities in China, working closely with McDonald’s and BMW. At R3, her core role is developing more business in China with the best marketers and agencies . In 2012 , she was voted of of Ad Age's "Women to Watch".