| Title | Champion |
| Agency | Goodby Silverstein & Partners |
| Campaign | One Market |
| Advertiser | California Milk Processor Board |
| Brand | got milk? |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Television & Cinema |
| Length | |
| Executive Creative Director | J..f G...by Subscribers Only |
| Agency Contribution | G...o Ga....os Subscribers Only |
| Chief Creative Officer | M..y O...o Subscribers Only |
| Creative Director | K..e Ca.....ac Subscribers Only |
| Assistant Creative Director | C...o C...as Subscribers Only |
| Art Director | A...ew Li.....ton Subscribers Only |
| Senior Broadcast Producer | L...a Se......hni Subscribers Only |
| Director | H...ld Ei....in Subscribers Only |
| Executive Producer | E..c L...y Subscribers Only |
| Editorial Company | A...de E..t Subscribers Only |
| Assistant Editor | M..k P...am Subscribers Only |
| Executive Producer | S..a S...r Subscribers Only |
| Chief Strategic Officer | A...ew De.....ge Subscribers Only |
| Creative Director | E..c K....an Subscribers Only |
| Assistant Creative Director | S..l E....ar Subscribers Only |
| Copywriter | S...n B...n Subscribers Only |
| Head of Broadcast Production | ..d P....tt Subscribers Only |
| Production Company | D...y F...s Subscribers Only |
| Director of Photography (DOP) | Jo....an F....an Subscribers Only |
| Line Producer | E..c L...y Subscribers Only |
| Editor | D..e An....on Subscribers Only |
| Producer | F...y C..z Subscribers Only |
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