The baby food brand Materna wanted to reinforce its proximity with moms and future mothers. Veteran mothers share their expertise with future mothers through a huge interactive billboard placed in a central position in Tel Aviv. They can also send advice through all devices to be spread via the billboard to the passers-by |
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| Title | Materna - tips for moms to be |
| Agency | J. Walter Thompson Israel |
| Campaign | TIPS FOR MOMS TO BE |
| Advertiser | Materna |
| Brand | Materna |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Story | Subscribers Only |
| Media Type | Interactive Outdoor Experience |
| Length | |
| Creative Director | A...f K..z Subscribers Only |
| deputy ceo | Y...v D....in Subscribers Only |
| Chief Executive Officer (CEO) | Y...m De.....ky Subscribers Only |
| Copywriter | N..m K...za Subscribers Only |
| vp stategy | S....ik Ki....ik Subscribers Only |
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