IKEA weird products names are usually given us the occasion to laugh. Its Swedish agency is using the daily life problems in its campaigns: alternating custody, upset teenagers... And we are more and more used to go on the internet to solve our daily life issue: removing a stain, playing too much video games... Thus the agency Akestam Holst has created Retail Therapy in taking the most common internet requests and renaming the "corresponding" products with them: a single bed has become "My husband snores", a oven has become "My mom don't cook"... So whatever your problem, IKEA is THE solution |
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| Title | Retail Therapy |
| Agency | Åkestam Holst /NoA |
| Campaign | Retail Therapy |
| Advertiser | IKEA |
| Brand | IKEA |
| Date of First Broadcast/Publication | Subscribers Only |
| Business Sector | Subscribers Only |
| Media Type | Digital |
| Length | |
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