May 5, 2015
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Augmented reality brochure

Explore the car with a brochure and your smartphone

IDEAS brochure, augmented reality, mobile phone, virtual
TITLE Audi TT Brochure Hack
BRAND Audi
AGENCY Razorfish
SUMMARY The third generation of the Audi TT is the perfect combination of design and performance. It is the .... more
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Lifebuoy campaign cleans up shopping

The handles of shopping carts are swarming with germs

IDEAS shopper marketing, activation, hygiene products
TITLE Handle on Hygiene
BRAND Lifebuoy
SUMMARY You could pick up more than your groceries when you visit the supermarket. Tests have shown that the.... more
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A water-generating billboard to nurture crops

UTEC Annual Challenge

IDEAS OOH, creative technology, billboard, water-generating
TITLE Air Orchard
BRAND UTEC
AGENCY FCB Mayo
SUMMARY To attract fresh applicants, the UTEC (University of Engineering and Technology) in Peru sets its st.... more
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VW Think Blue vending machine converts old batteries into gifts

Eco-initiative

IDEAS vending machine, recycling, recycle
TITLE Volkswagen Think Blue creates new eco-currency
BRAND Volkswagen Think Blue
AGENCY DDB Russia
SUMMARY What if you could use dead batteries as currency? It’s now possible in Russia, thanks to an unusual .... more
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New Bottles Are Up To Scratch

New labels to customize

IDEAS labels, mineral water, customization, packaging
TITLE Signature Bottle
BRAND Aershan
SUMMARY Water is valuable in China, which has a population of 1.3 billion. Yet every day, half-full water bo.... more
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