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May 23, 2013
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Stunt in a shopping Mall
CSR operation for Coca-Cola
IDEAS shopping centers, stunts, CSR, stairs, lifts, elevators
TITLE The Healthy Lift
BRAND Coca-Cola
AGENCY *S,C,P,F...
SUMMARY Statistics show that 58% of the Spanish adults will be over weighted around 2030. One of the main re.... more
Through a child’s eyes
Optical illusion for targeted message
IDEAS Billboard, target, outdoot, views, hotline
TITLE A message only for children
BRAND The Anar Foundation
AGENCY Grey Madrid
SUMMARY ANAR (Aid to Children and Adolescents at Risk) protects children and teenagers. This Association alo.... more
Lipton places its product in a popular online game
Brand Content, social media and online gaming
IDEAS gaming, product placement, social media, branded content, tea
TITLE Lipton Farmville
BRAND Lipton Farmville
AGENCY Initiative
SUMMARY Lipton whose production process is changing -wanted to let the general public know about it. As onli.... more
An interactive campaign in movie theaters
Homeless peoples stories awaken the consciences of a cinema audience before movie begins
IDEAS cinema, fundraising, donation, QR codes, homeless
TITLE Frozen Cinema
BRAND fiftyfifty
AGENCY Havas Dusseldorf
SUMMARY Fiftyfify is a German NGO whose role is to address homeless peoples’ needs. This Winter, with its ag.... more
Fusion of media outlets reaps significant awards for AXE
Axe combines the power of a TV commercial and an online campaign to gain a greater market share.
IDEAS Mixed Media, TV, mobile app, music, Shazam
TITLE The AXE Anarchy Shazam Case
BRAND Axe
AGENCY Mindshare Belgium
SUMMARY In order to penetrate and maintain a younger male audience for its deodorants; Axe developed the nov.... more
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