Send us your case study
Dec 18, 2014
click here for details

Entega - "The Electricity Hog" - DDB Tribal Germany Berlin

Title "The Electricity Hog"
Agency DDB Tribal Germany Berlin
Brand Entega
Want to see all the credits ?
Subscribe and Get Inspired. See the world's best ads.
SummaryWastefulness is the biggest source of energy. This statement made Entega, a green energy supplier, convinced it had to prove to Hamburg inhabitants that with more efficient use of energy; Germany could save 40%. The campaign was developped in two operations. First, old electric appliances were destroyed and were then used in press and internet advertising while active participation in the campaign was encouraged online. The campaign reached a greater audience with the construction of a massive "igloo" built with over 300 running refrigerators.. The rejected heat transformed the inside of the construction into a “sauna”. Visitors could view the electricity meter of the "igloo" showing the exact consumption and waste used by the installation.Information leaflets were distributed to everyone and the whole operation was relayed online creating worldwide coverage -exposing the world to our wastefulness in regards energy whilst positioning Entega as a responsible energy supplier.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Art Director J...th Ba......ner Subscribers Only
Art Director L..s B..i Subscribers Only
Art Director Mr. Sebastian Jerez
Agency Showcase

  BELGIUM
  How would you transmit the idea of drama?
   
In order to promote the new series coming out on TV and communicate the emotional shock they will ..  
 


  GERMANY
  Experience for Image
   
McDonald’s has communicated for several years now on the quality of its products, in traditional a..  
 


Send us your case study 
click here for details