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Feb 28, 2015
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Samsung Eco Bubble - "Naked Statue" - Leo Burnett Continental Western Europe

Title "Naked Statue"
Agency Leo Burnett Continental Western Europe
Brand Samsung Eco Bubble
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SummaryThe brand decided to mimic the effectiveness of its new product by cleaning the vandalized and dirty statue of King Umberto in Seregno, an Italian city. Passers-by halted and stared, as a temporary canopy concealing the statue was erected while pictures of the King dressed in underwear “waiting for the launderette” was displayed on the covers. A Samsung Samsung Eco Bubble Washing Machine was installed beside the statue as the real cleaning process began. The “clothes” were taken of the King and placed in the washing-machine to clean. The statue was revealed a week later to a large crowd – the statue was now completely cleaned and back to its former glory. The brand will continue to renovate statues in other major Italian cities – further fueling the brands imageSubscribers Only
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Art Director Ms. Azzurra Bacchetta
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