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Oct 1, 2014
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Ikea - "The Beröra Mitten Kit" - SMFB

Title "The Beröra Mitten Kit"
Agency SMFB
Brand Ikea
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SummaryIkea wanted to launch a new version of its catalogue for tablets among the Norwegian public. Unfortunately, during the winter with mittens or gloves, you can’t use touch-screens. That’s why they have created a useful add-on to create the buzz: BERÖRA. It´s a sewing kit with a conductive thread to sew into the index finger of your gloves. This will make your gloves work on a touch-screen. The whole stock was ordered with the catalogue very quicklySubscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
ProblemSubscribers Only
StorySubscribers Only
PhilosophySubscribers Only
ResultSubscribers Only
Art Director Al.....er G....oe Subscribers Only
Copywriter H..s M...e E..e Subscribers Only
Account Executive Kristian Kristiansen
Account Manager T...e S....ne Bj.....rem Subscribers Only
Graphic Design N....as He....rg Subscribers Only
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