TitleThe Beröra Mitten Kit
Agency
Brand Ikea

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SummaryIkea wanted to launch a new version of its catalogue for tablets among the Norwegian public. Unfortunately, during the winter with mittens or gloves, you can’t use touch-screens. That’s why they have created a useful add-on to create the buzz: BERÖRA. It´s a sewing kit with a conductive thread to sew into the index finger of your gloves. This will make your gloves work on a touch-screen. The whole stock was ordered with the catalogue very quicklySubscribers Only
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Ideas Subscribers Only
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Art Director Al.....er G....oe Subscribers Only
Copywriter H..s M...e E..e Subscribers Only
Account Executive
Account Manager T...e S....ne Bj.....rem Subscribers Only
Graphic Designer N....as He....rg Subscribers Only

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