|Title||"Push the Button"|
|Summary||In order to promote the new series coming out on TV and communicate the emotional shock they will provoke to audience, no persuasive print or films: just action. They placed a big red button and a sign with the text “Push to Add Drama” in a very quite square of a small Belgian city where nothing really happens. And people couldn’t resist. Subscribers Only|
|Published Date||Subscribers Only|
|Date of First Broadcast/Publication||Subscribers Only|
|Executive Creative Director||Ge....ey H....on Subscribers Only|
|Executive Creative Director||K....en B...ez Subscribers Only|
|Art Director||Ad Van Ongeval|
|Copywriter||D...er .e R...er Subscribers Only|
We create work that is loved by the public, and admired by the industry. This philosophy leads to more social currency. We do this for international clients such as Smirnoff Europe, Center Parcs Europe, Coke Zero Europe and Carlsberg Europe.
Apetina®, the leading global cooking brand within the Arla Foods portfolio, has appointed Duval Guillaume as global lead agency. Arla Foods organized an international pitch, including four agencies from various countries.
Apetina® is covering a wide assortment of white cheese and other salad & cooking ingredients. Apetina® is sold in more than 30 countries.