Send us your case study
Mar 6, 2015
click here for details

Emart - "Shadow QR / Sunny Sale" - Cheil Worldwide Inc.

Title "Shadow QR / Sunny Sale"
Agency Cheil Worldwide Inc.
Brand Emart
Want to see all the credits ?
Subscribe and Get Inspired. See the world's best ads.
SummaryEmart is a big Korean chain of retail stores. Their problem is that during lunch time (12pm to 1pm) the sales decreased drastically. So the agency Cheil had for objective to drive people to the stores and make the business growing. QR codes are very popular in this country and people are used to it. They have thus introduced a real 3-D QR Code which was usable with the sunlight and shadow during the lunch time. Anybody who did scan the code was given a special discount code or coupon to use in the store or via E-mart app. The results has been so impressive that Emart has extended the operation to a lot of stores. The sales have increased 25% during the operationSubscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
StorySubscribers Only
Agency Showcase

  How would you transmit the idea of drama?
In order to promote the new series coming out on TV and communicate the emotional shock they will ..  

  Experience for Image
McDonald’s has communicated for several years now on the quality of its products, in traditional a..  

Send us your case study 
click here for details