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Oct 21, 2014
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T-Mobile - "Screen Invaders" - Conill

Title "Screen Invaders"
Agency Conill
Brand T-Mobile
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SummaryMost people are not aware of the real service the 4G can provide. To achieve the realization of this, T-Mobile decided to launch a campaign to promote streaming movies watching. They wanted to be the TRUE sponsor of the audience's most precious moment of the day. So, instead of creating a traditional campaign, they produced special scenes and pushed live content away during the program, creating the illusion that a movie was competing with their show for space on the screen. Now, thanks to T-Mobile's fast and efficient 4G network, families can now stream movies instantly on their phones.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
StorySubscribers Only
Executive Creative Director M...o Gr....ur Subscribers Only
Creative Director M...os Ca......lli Subscribers Only
Art Director Mariana Millgram
Art Director M...in D....an Subscribers Only
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