TitleBottle Light
Agency
Production Company
Brand Pepsi

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SummaryPower is so expensive in Philippines that a lot of families can’t afford to have light whereas their homes and slums are very dark. Working in partnership with institutions and associations, Pepsi has turned its old plastic bottles into free light bulbs that refract sunlight into a 55W light source, just in filling them with water and install them in a hold on the roof. The project was so successful, with volunteers and 20.000 bulbs set up that it has been awarded and runs now in other countries.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
StorySubscribers Only
ProblemSubscribers Only
Creative Director D..e L...z Subscribers Only
Art Director D...is N...ra Subscribers Only
Art Director
Art Director ..y Mab......oob Subscribers Only
Copywriter R...el T....co Subscribers Only
Copywriter
Copywriter D...d Gu....ro Subscribers Only

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