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Aug 2, 2014
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Pepsi - "Bottle Light" - BBDO Guerrero

Title "Bottle Light"
Agency BBDO Guerrero
Brand Pepsi
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SummaryPower is so expensive in Philippines that a lot of families can’t afford to have light whereas their homes and slums are very dark. Working in partnership with institutions and associations, Pepsi has turned its old plastic bottles into free light bulbs that refract sunlight into a 55W light source, just in filling them with water and install them in a hold on the roof. The project was so successful, with volunteers and 20.000 bulbs set up that it has been awarded and runs now in other countries.Subscribers Only
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Production Company Re....er Subscribers Only
Creative Director D..e L...z Subscribers Only
Art Director Mr. Dennis Nierra
Art Director ..m V....la Subscribers Only
Art Director ..y Mab......oob Subscribers Only
Copywriter Ms. Rachel Teotico
Copywriter R....nd S...n Subscribers Only
Copywriter D...d Gu....ro Subscribers Only
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