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Mar 2, 2015
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Friends of the Earth - "Drown The World" - J. Walter Thompson Hong Kong

Title "Drown The World"
Agency J. Walter Thompson Hong Kong
Brand Friends of the Earth
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SummaryEven if people are generally aware of climate change critical issue, they don’t take action because it doesn’t hit close to their home. That’s why Friends of Earth and JWT Hong Kong have decided to make people “experience” it. Instead of movie trailers, in a movie theater, people have been confronted to sound of flooding and water level rising all around them projected on the wall. Then, balloon sharks and fishes have been swimming around them. It end with a message to invite people to consume low carbon productsSubscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Creative Director C...ry W..g Subscribers Only
Creative Director B....ra .u Subscribers Only
Creative Director Mr. Sly Song
Art Director C...ry W..g Subscribers Only
Art Director J...n ..m Subscribers Only
Copywriter Barbara Fu
Agency Producer A....ny L...g Subscribers Only
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