TitleSpecial K Tweet Shop
Agency
Brand Kellogg's

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SummaryKellogg’s has organised a special operation to launch the new Special K Cracker Crisps Range. With its agency they have rent and set up a temporary shop in the streets of London. Instead of paying with money, people could get the products in tweeting about it with the special hashtag. Thus, they have combined POS and social media promotion to give the new products a real showcaseSubscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/Publication Subscribers Only
ProductSubscribers Only
Creative Director ..n G...er Subscribers Only
Advertising Manager S...h C..e Subscribers Only

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