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Feb 28, 2015
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Kellogg's - "Special K Tweet Shop" - Misschief PR

Title "Special K Tweet Shop"
Agency Misschief PR
Brand Kellogg's
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SummaryKellogg’s has organised a special operation to launch the new Special K Cracker Crisps Range. With its agency they have rent and set up a temporary shop in the streets of London. Instead of paying with money, people could get the products in tweeting about it with the special hashtag. Thus, they have combined POS and social media promotion to give the new products a real showcaseSubscribers Only
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