Send us your case study
Sep 1, 2014
click here for details

Heineken - "The Real Master of Intuition" - Publicis Italy

Title "The Real Master of Intuition"
Agency Publicis Italy
Brand Heineken
Want to see all the credits ?
Subscribe and Get Inspired. See the world's best ads.
SummaryAt the occasion of the latest UEFA Champion League Final, Heineken has pulled another prank on its public. It’s not so easy to be a football expert and however everyone considers himself as being one. In one of the most famous pub in Milan, former football players and specialists should comment the match live and in public. But the most innocent public (the waitress or even the commentator’s wife) are better to interpret and foresee the match, thanks to a short broadcast delay and an earpiece to get the information in advance. The hidden camera had for aim to promote Heineken “Star Player” app. Where people can make forecast football matches and results but liveSubscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
ProductSubscribers Only
Problem (original language) Subscribers Only
StorySubscribers Only
Philosophy (original language)Subscribers Only
ResultSubscribers Only
Executive Creative Director Cr.....na Bo.....ini Subscribers Only
Executive Creative Director Cr.....na Bo.....ini Subscribers Only
Executive Creative Director Art director: Alessandro Candito
Copywriter P...o Ba.....cci Subscribers Only
Director C..c Subscribers Only
Production Company Think Cattleya
Producer Ma....la Ma....no Subscribers Only
Account Director G...a S....no Subscribers Only
Agency Showcase

  BELGIUM
  How would you transmit the idea of drama?
   
In order to promote the new series coming out on TV and communicate the emotional shock they will ..  
 


  GERMANY
  Experience for Image
   
McDonald’s has communicated for several years now on the quality of its products, in traditional a..  
 


Send us your case study 
click here for details