Title "Drag Him Away"
Agency J. Walter Thompson London
Production Company Grand Visual
Brand NCDV

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SummaryIn a big train station, the National Centre for Domestic Violence and JWT London have coordinated and used JC Decaux digital outdoor network to raise awareness about domestic abuses and to urge people not to be a silent witness. How did it work? The outdoor feature a woman who lives an abusive domestic situation, with a call for action. Using their smartphones, the participants are able to control the man in dragging him away from the woman on to the other billboards. When they are separated, the screens synchronise and show the same message incitating people to intervene.Subscribers Only
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About J. Walter Thompson London

J. Walter Thompson London is a communications agency which creates Ideas with Intelligence. Intelligent ideas are meaningful brand ideas that are i) borne of profound insight, ii) understood for how they influence their audience; and iii) are analysed and optimised for ongoing effectiveness.

We provide strategic direction and develop communications activity along the path to purchase, from driving awareness through TV and digital to engagement via in-store, social media and branded content. This is supported by our 24/7 in-house production studio which allows us to produce work in a fast and cost effective manner.

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J. Walter Thompson London unveils the third instalment of the Canon Come and See campaign: “city climbers”.

Vadim Makhorov and Vitaliy Raskalov are two Russian photographers and city explorers also known as “on the roofs” - http://ontheroofs.com/. Looking beyond familiar sights, they search for unique and spectacular photos that can only be captured from the tallest buildings and that they instantly share with their community.

Canon and J. Walter Thompson followed the pair on their latest climb in Dubai, where they took on the JW Marriott Marquis - the world's tallest hotel - a 72-story, 355 m twin-tower skyscraper.

The new campaign includes film, digital content, press and outdoor. The online hub displays the vertigo inducing images that they took along with genuine useful content: tips, techniques and tutorials.

Once again, the Come and See campaign invites people to look a little bit deeper and explore further.

Adam Scholes, Creative Director at J. Walter Thompson says: “Vadim and Vitaliy are the living, breathing embodiment of the Come and See campaign. They’re also crazy.”

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