Title "The Deepest Site"
Agency Ogilvy & Mather Ukraine
Brand Borjomi

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SummaryBorjomi is a mineral water exported in around 40 countries which has an old history and which is born from very deep springs in the Georgian mountains. It wanted to differentiate itself in a very competitive market. Ogilvy Ukraine has decided to use this difference to create a website where the visitor can dive into the depths of Earth to reach Borjomi’s source. But he has to scroll down during 8.000 m. The steps and results can be shared through social networks. This website finally inspired people to create web films to show how they hijacked the system to reach the source. This branded content has contributed to give more visibility to the brandSubscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
More InformationSubscribers Only
Production Company Po....ve Pi....es Subscribers Only
Production Company ..X D....al Subscribers Only
Production Company Umbrella
Creative Director W..l R..t Subscribers Only
Creative Director Al.....ra Dor......ova Subscribers Only
Art Director Dima Lebedev
Art Director T...s Dze......kii Subscribers Only
Copywriter Ev....ya Dz.....ko Subscribers Only
Producer Victor Firsanov
Agency Producer I...a P...l Subscribers Only
Account Manager V...or I...ov Subscribers Only
Account Manager Zoriana Kachurak
Account Manager N..a Va......nko Subscribers Only
Account Manager M...in A...s Subscribers Only

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