Send us your case study
Mar 1, 2015
click here for details

ANEB - "Fashion is Everywhere. So Is Anorexia" - Cossette Communication-Marketing

Title "Fashion is Everywhere. So Is Anorexia"
Title (original language) "La mode est partout. L'anorexie aussi"
Agency Cossette Communication-Marketing
Brand ANEB
Want to see all the credits ?
Subscribe and Get Inspired. See the world's best ads.
SummaryFashion is a sector where eating disorders happen even if they are often not easy to detect. For its 25th anniversary, ANEB has decided to raise awareness about it in a two-step campaign: a billboard of a young girl, dressed with a loose tunic. But when the night comes, the backlight reveals a scrawny silhouette.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
Art Director S...e Subscribers Only
Concept S...e Subscribers Only
Photographer Mr. Olivier Staub
Agency Showcase

  How would you transmit the idea of drama?
In order to promote the new series coming out on TV and communicate the emotional shock they will ..  

  Experience for Image
McDonald’s has communicated for several years now on the quality of its products, in traditional a..  

Send us your case study 
click here for details