Title "Fashion is Everywhere. So Is Anorexia"
Title (original language) "La mode est partout. L'anorexie aussi"
Agency Cossette Communication-Marketing
Brand ANEB

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SummaryFashion is a sector where eating disorders happen even if they are often not easy to detect. For its 25th anniversary, ANEB has decided to raise awareness about it in a two-step campaign: a billboard of a young girl, dressed with a loose tunic. But when the night comes, the backlight reveals a scrawny silhouette.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
Date of First Broadcast/PublicationSubscribers Only
Art Director S...e Bl....et Subscribers Only
Concept S...e Bl....et Subscribers Only
Photographer Mr. Olivier Staub

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