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Oct 20, 2014
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Comfy - "No More Black Stripes" - Starcom

Title "No More Black Stripes"
Agency Starcom
Brand Comfy
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SummaryComfy has decided to promote the widescreen TV in targeting people with old 4:3 TV without disturbing the viewers who already have it. Most of the popular Ukrainian programs are already broadcasting in 16:9 and thus, show black top and bottom stripes to the audience with old TV Set. Comfy has negotiated to use this space with a simple message: “if you see this message, you should get a new TV to get rid of these black stripes with a discount of 30%”. Thanks to this micro-targeted message placed on a new advertising space, Comfy and Starcom have exceeded the expected resultsSubscribers Only
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