TitleNo More Black Stripes
Agency
Brand Comfy

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SummaryComfy has decided to promote the widescreen TV in targeting people with old 4:3 TV without disturbing the viewers who already have it. Most of the popular Ukrainian programs are already broadcasting in 16:9 and thus, show black top and bottom stripes to the audience with old TV Set. Comfy has negotiated to use this space with a simple message: “if you see this message, you should get a new TV to get rid of these black stripes with a discount of 30%”. Thanks to this micro-targeted message placed on a new advertising space, Comfy and Starcom have exceeded the expected resultsSubscribers Only
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Creative Director A...ey R...in Subscribers Only
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