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Oct 25, 2014
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The Swedish Post - "Safest Hands" - Åkestam Holst

Title "Safest Hands"
Agency Åkestam Holst
Brand The Swedish Post
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SummarySwedish Post claims it is the ‘safest shipping company’ -but safe is boring so they created a new mobile app called “Do you have Sweden’s safest hands?” where users were challenged to deliver a package from A to B to enhance the company’s image. The game was devised to make the concept as real as possible- Gyro, GPS and an Accelerometer were all utilized to ensure the travelling details were all correct. Extra points for safety were incurred if you stopped by a post box. 230,000 attempts of the game were recorded with 18,000 individual competitors. The winners were those who ‘delivered’ the package in the quickest time and in the safest manner-their reward was an actual package with a prize enclosed.Subscribers Only
Published Date Subscribers Only
Ideas Subscribers Only
StorySubscribers Only
Creative Director A....as Ul....us Subscribers Only
Art Director L..s H...he Subscribers Only
Copywriter Hanna Björk
Account Director J...b S....rne Subscribers Only
Agency Producer L...a E....in W....en Subscribers Only
Graphic Designer Ms. Anna Forsberg
Graphic Designer O...r G...ö Subscribers Only
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